I have just seen a video about handmade shoes, claiming that the factory makes them handmade.
OK – DOES SOMEONE REALLY BELIEVE THAT THOSE SHOES ARE HANDMADE WITH THOSE DAMN HUGE, NOISY MACHINES?
Come on. We, traditional shoemakers created and built the image of “handmade”. How come that people accept to use it from factories? Moreover they talk about craftstmanship and craftsman, and you see a machine operator, who is obviously a kind person, but please.. not a craftsman. That means more than this.
Sure, I admit, that handmade shoes take a long time to finish, so not everybody can afford them, but I believe “handmade” is a kind of common brand name – it shouldn’t be used by other “brands”, right?