Where should I start… I left my job as a professor recently. It was my decision and I think it was a great one. From now I want to spend all of my time in my workshop/store and focus on custom orders and.. this. Ready to wear. Is it even possible? Trust me – I asked myself this question several times. Beside I am a shoemaker by trade, I also hold an economist degree, so I can say I understand at least little how the market should work. It works pretty easy: buy dirt cheap, sell is expensive, then discount it and sell it for less and discount it so you don’t lose too much and sell the rest.
That is not my plan. First of all: I never discounted any of my footwear. Compared to far east products (costs a few buck per pair), these shoes have JR leather insoles, French bespoke grade lining, Dainite soles, British bespoke quality leather stiffeners etc… They are made to last. The concept is simple: no fast fashion, no seasons, no fancy fashion trends, which are cool now, but so uncool in a few months. This should be timeless.
I selected a durable, extremely thick US tanned leather and a timeless design: a derby with stitchdown. I can tell this – after the prototype was done, I removed the last and sold in an hour. That was amazing. I considered that as a sign that it is a good direction.
Here is the shoe.
After the prototype was gone I just felt that something still could be better. First step: changed the upper leather. Now – where do the shoes wear off fast? Around the counter. People don’t use shoe horns. (I am guilty in that too sometimes), so the stitches wear off pretty fast. Cobblers can fix t more or less, but – why wouldn’t I make it just impossible to wear out? So this idea came and added another cool detail, what I always wanted to do.
Now, this shoe is made for walking, to be kicked off, go to a road trip, generally be a good and trusty friend for many years. Not just sturdy, but relative easy to repair if it comes to the point.
We will start to make them as ready to wear soon – and very happy to deal with PHYSICAL stores (sorry no online ones yet). Please contact us at firstname.lastname@example.org or visit www.savannahcordwainers.com